Women, Whisky and ‘The Other Room’: Breaking Boundaries in Distilled Beverages

Do we need to hold out for International Women’s Day to celebrate female contributors? A special date serves as a fine reason, true, but it isn’t essential to pause to appreciate the input of ladies and female-aligned persons to the beverage sector. Right?

After issuing a request on social media to request the details of motivating females who have careers in distilling, my messages overflowed with suggestions, press releases and, very upliftingly, whisky professionals commending their contemporaries. “Improvements are occurring at giving women credit for the tasks they accomplish,” distilling instructor and journalist observed, highlighting that whisky expert Margaret, who entered the field decades ago, has just lately been recognized publicly. In a similar vein, whisky professional Maureen, who was involved in distilling for almost half a century, was honored by the prestigious industry hall as recently as 2020. “Additionally, there are more ladies pursuing science, technology, engineering and mathematics, which is often necessary in jobs including spirit creation.”

Encouragement from professionals is essential for these ladies’ accomplishments, which is where the non-profit organization comes in: this foundation, created in spring 2022, assists ladies in distilling worldwide, and has the endorsement of the wider industry. Its dedicated editorial output is a update for women’s wins in the field.

In terms of customers, are we seeing more lady enthusiasts, too? In the past several months, pop diva the famous artist was named as the new face of the famous distillery, which, though it received a mixed reception from sector experts, highlighted an important point: distilleries are appealing to a women drinkers right at the nascence of their beverage preferences, to develop the distilled beverage fans of the next generation. These consumers are increasing, too: women now make up a significant portion of distillery patrons, increasing from only 15% in the past. I asked the founder, head of Cellar Atelier, if she has observed an rise in her women customers: “I’ve seen lady involvement increase, but whisky still feels like ‘the other room’: admired by many, yet seldom invited into their collections,” she notes. “Among male drinkers, distilled beverages have historically had family significance – a legacy from previous generations, a celebration during important events – but women are often written out of that narrative.”

Brewery visits, for example, which tend to be built around outdoor pursuits, seldom consider how alternative demographics, notably females, desire to participate. “Why do we see limited releases for Father’s Day, say, but lacking a maternal counterpart?” Ifaturoti asks. “The future step is the marketplace, and to create events with females considered as well as men.”

A Selection of Whiskies Shaped by Ladies

A Decade-Aged Single Malt from Laphroaig Extra-smoky whisky from master distiller Dowling.

The Twelve-Year Black Label by Johnnie Walker Smooth, rich and produced by Dr Emma Walker, JW’s first female master blender.

The Organic Single Malt from Nc’nean This woman-led company, established by the entrepreneur Thomas, is named for the female deity of beverages.

Historic Whiskey by Uncle Nearest All syrup and sultanas, and made by fifth-generation master blender master blender Victoria.

Alexis Clark
Alexis Clark

Lena Schmidt is a Berlin-based journalist and political analyst with over a decade of experience covering European affairs.